To celebrate the launch of my book The Art of Startup Fundraising, I thought it would be interesting to put together a blog post with a good amount of pitch decks from companies that have managed to tell their story in a way in which it was attractive enough to convince outside investors to jump onboard and invest millions.
I was actually deeply inspired to write this post after reviewing the masterful piece that Alexander Jarvis published on its blog . You can read his full post here. In fact, I took a good amount of his knowledge, graphics, and commentary to write this piece.
As an entrepreneur you need to be a rockstar at storytelling if you want to land capital from investors during your financing rounds. The earlier you are in your venture the more people would look at investing in you and your potential future. For that reason the best entrepreneurs are not visionaries. The best entrepreneurs are excellent at sales and storytelling.
Something that you will see on all these pitch decks is how they are very similar to one another. The length of pitch decks averages 19 slides. Most of these pitch decks highlight in the best possible way the following slides:
- Business Model
- Market Size
- Company Purpose
As I mention during the Fundraising Certification, which is a 3 week comprehensive course on fundraising for entrepreneurs, if the company has already been in the market operating for some time then investors would really appreciate a slide called traction where you talk about the progress month over month. If you‘d like to dive deeper in the structure via research then you should read my post 14 Slides You Need to Raise Capital.
Lastly before jumping into the pitch decks I would highly recommend downloading for free the pitch deck template that I created for every entrepreneur that is raising capital below.
ACCESS FREE PITCH DECK TEMPLATE
ACCESS FREE PITCH DECK TEMPLATE
Mapme is a platform that empowers any organization or leader to leverage crowdsourcing to visualize all the interconnected layers of a community. The outcome is a unique user experience that drives engagement and promotes the community. The company was founded at the end of 2014 by Ben Lang, Amir Zucker and Philippe Lang.
Based out of Israel, the company has raised over $1M from investors such as Kima Ventures, Wellborn Ventures, or DRW Venture Capital.
Youtube was founded on February 2005 by Chad Hurley, Steve Chen, and Jawed Karim. Given its popularity it probably doesn‘t need that much of an introduction. In any case, YouTube is a video-sharing platform that allows users to upload, view and share videos, including movie and music clips and amateur content.
Before its acquisition by Google in 2006 for $1.6B, the company had raised a total of $11.5M from Sequoia and Artis Ventures.
Founded on September 2007, by Brian O‘Kelley and Mike Nolet, AppNexus is a technology company whose cloud-based software platform enables and optimizes programmatic online advertising.
Based out of New York, the company raised almost $300M from investors such as First Round, Khosla Ventures, SV Angel, or Venrock. So far the company has made over 3 significant acquisitions and is one of the most solid companies on the East Coast.
Based out of Montreal, the company was founded by Luke Chesser, Stephanie Liverani, Mikael Cho, and Angus Woodman. In essence, Crew is a curated platform connecting designers and developers with vetted clients that need website, mobile app, or other design work.
So far the company has raised over $12M from investors like Atlas Venture, Boldstart Ventures, and iNovia Capital.
Founded on April 2013 by Vinicio Chanto, Jose Enrique Bolanos, and Jose Cayasso,Slidebean is an online platform that designs and creates presentations on demand with user provided content.
As of today, Slidebean has raised close to $500K from top tier investors like 500 Startups or Carao Ventures. It also has participation from the accelerator program Dreamt Ventures.
The company was acquired in 2014 by Startups.co. Launchrock was founded on January 2011 by James Detweller. David Drager, Sean McCullough, and Zachary Melamed. LaunchRock helps you setup a viral launching soon page in minutes. Create a viral Launching Soon landing page in minutes. Collect interest, increase sharing, & build your audience. LaunchRock pages help you incentivize and reward users for telling others about your project through email & their social networks.
Before its acquisition, Launchrock raised close to $1M from investors like 500 Startups, Box Group, Quotidian Ventures, and White Star Capital.
Founded in 2011 by Tim Shoen, BrandBoards offers an online platform for advertisers to buy live-event advertising services.
The company raised over $500K in a few rounds from different angel investors.
Founded on December 2010 by Marko Dukmenic and Matija Kopic, Farmeron is a cloud-based dairy herd & farm business management software – allowing producers across the world to become the very best.
So far it has raised over $4M from LDV Capital, NextView Ventures, SoftTech VC and others.
Founded in 2010 by Ken Johnson and Andrew Draper, Manpacks is a web-based service delivering men’s essentials such as underwear, razors, condoms, grooming and other products. The company raised over $500K in angel money from 500 Startups and 13 other angel investors.
300milligrams centralizes your team conversations across multiple productivity and collaborations apps. Each discussion thread is tied to a specific work artifact like document, customer account or milestone, allowing members to easily filter and identify discussions they should pay attention to.
The company was founded by Mark Kofman and Anton Litvinenko.
Founded in 2014 by Alex Song, Renee Yeh, and Alex Chiu. Alfred is a mobile app turning smartphones into surveillance cameras.. The company graduates most recently from 500 Startups.
Founded by Joshua Mutua in 2014, Kejahunt helps you find houses in an easy, convenient and credible way.. The company most recently closed a Seed round on November 2015.
Iconfinder delivers high quality icons for web designers and developers in an easy and efficient way. The target audience is web designers and developers, but the icons are also used to style desktop or in presentations and reports. With millions on icons downloaded every month it is among the most popular icon sites.
The company was founded back in 2007 by Steffen Thilsted and has raised over $1.5M from 500 Startups, North East Ventures, and VF Ventures.
Founded in July 2011 by Tracy Lawrence and Jeff Schenk, Chewse is a virtual meal manager for the 700,000+ enterprise customers feeding employees today in the US. Ordering food for offices is currently broken, and catering is a $55B industry in growth mode.
With over $7.6M in funding, it has the backing of institutional investors like 500 Startups, First Ascent Associates, Lowercase Capital, and RiverPark Ventures.
15. The Daily Hundred
The Daily Hundred is a web app allowing businesses to reward customers by encouraging micro-level brand advocacy and product endorsements. It was founded in April 2012 by Maxwell Finn and Nick Haase.
As of today, the company has raised close to $1M DH Chicago and Francis Wisniewski.
Gazemetrix offers brands insight into when and where their brand was photographed across social media in real time. It was founded in 2012 by Saurab Paruthi, Deborah Singh, and Debayan Banerjee.
The company was acquired in 2015 by Sysomos after raising close to $200K from 500 Startups and Microsoft Ventures.
Based out of Las Vegas, Tealet was founded in April 2012 by Elyse Petersen, Jie Gonsowski, and Christian Kamau. Tealet is an online farmers market for tea. Independent tea growers are connected directly to their retail and wholesale buyers. Tealet serves as a transparent supply chain platform that provides optimized online marketing, international logistics, and low costs payments via cryptocurrency.
As of today, Tealet has raised over $300K from investors such as 500 Startups Blue Startups, or VTF Capital.
Fittr designs custom workouts tailored to your needs, goals, and equipment. Fittr takes the uncertainty out of going to the gym by providing an app that creates new workouts specifically designed for you and that records your progress to use in building your next routine.
Founded in 2012 by Nolan and Tyler Perkins, Fitter graduated from the accelerator Tampa Bay Wave in 2014. So far it has raised a Seed round from angel investors.
Kickfolio most recently rebranded as App.io. The company was founded back in April 2012 by Edward Dowling, Chris Nolet, and Diesel Laws. In essence, App.io streams your mobile apps from the cloud to any device.
So far, it has raised over $1.2M from investors such as 500 Startups, Quest Venture Partners, or Scrum Ventures.
Founded in September 1, 2013 by Marcos Buson, Bruno Kenj, and Bruno Suza, Pinmypet allows users to track the location and physical activities of their pets.
With its headquarters in Brasilia, so far it has raised close to $1M from 500 Startups, Bozano Investments, Triaxis Capital and Criatec Fund.
Founded by Vikas Gupta and Rohit Vastest, Sverve is a native ads marketplace. We connect businesses with the right social media influencers for native ads [content, social, peer to peer, across device] on social channels, and provide comprehensive solution for reporting and tracking results on campaigns.
As of today it has raised more than $700K from investors such as Scout Ventures, 500 Startups, and online investment platforms.
Binpress helps developers build a profitable business from working on open-source projects. It bring the business model of open-source giants such as MySQL and Red-Hat to the long-tail of open-source projects – with dual and commercial licensing, and through providing customization, integration and support services.
Founded in 2010 by Adam Benayoun and Eran Galperin the company has raised over $1M from Promus Ventures, Scrum Ventures, TEEC Angel Fund, and other prominent investors.
Cadee enables users to build their own golf profile and share golf activities, stats and favorite courses with other Cadee users.
The company was founded on March 2011 by Sean Rucker. So far it has raised a Seed round and it is based out of Toronto.
Design plays an important part of our every day lives and PopSurvey wanted to carry that to surveys so at least they’re enjoyable to take and don’t embarrass the brands that send them.
Founded in 2010 by Siamak Taghaddos and Josh Pigford, the company is based out of Needham.
Foursquare is a technology company that uses location intelligence to build meaningful consumer experiences and business solutions. It has two mobile apps: Foursquare and Swarm, and a suite of enterprise and advertising tools.
Founded in 2009 by Naveen Selvadurai and Dennis Crowley, the company has raised over $160M from some of the most prominent investors in the startup ecosystem. These investors include Andreessen Horowitz, DFJ Growth, Microsoft, and Silver Lake Partners amongst many others.
BuzzFeed is the social news and entertainment company which was founded by John Johnson and Jonah Peretti back in 2006.
As of today, BuzzFeed has managed to raise over $240M from top tier investors such as Founder Collective, Hearst Ventures, Lerer Ventures, RRE Ventures and many others.
Founded back in Ocotber 2010 by Joel Gascoigne, Leo Widrich, and Tom Moor, Buffer helps users share social media content by scheduling online posts throughout the day.
As of today, the company is very profitable according to its blog posts and has raised $3M in 3 rounds of financing from top tier investors like Collaborative Fund, Angel Pad, etc.
Founded in Iowa in 2008 by Shane Neuerburn and Ben Milne, Dwolla is a free web-based software platform allowing users to send, receive, and request funds from another user.
So far it has received over $30M in funding from investors like Andreessen Horowitz, Thrive Capital, USV, and Village Ventures.
27. Standard Treasury
Founded in 2013 by Brent Goldman, Daniel Kimerling, and Zac Townsend, Standard Treasury offers standard APIs that facilitate businesses in transfers and other transactions with banks.
The company was acquired by Silicon Valley Bank on August 2015. It had raised over $2.7M before the acquisition from investors like Columbus Nova Technology Partners, Conversion Capital, Data Collective, or Index Ventures.
Founded in 2009 by Dmitry Gorshkov and Roman Kutanov, is an easy-to-use online to-do list and task manager powered with natural language processing and semantic analysis.
With its headquarters in New York, Biogrify is a web-based app that allows individuals to create interactive infographics about their lives.
The company was founded in 2011 by Jordan Bardach and Kristen Larkin.
Moz is the world’s most popular provider of inbound marketing software. The company was founded in 2004 by Rand Fishkin.
As of today MOZ has raised close to $30M from investors such as Ignition Partners and Foundry Group. In addition it has made 4 significant acquisitions in the past years.
Based out of San Francisco, Mixpanel is an analytics platform for the mobile and web, supporting businesses to study consumer behavior.
The company was founded in June 2009 by Tim Trenfren and Suhail Doshi. As of today, it has managed to raise over $77M from investors like Andreessen Horowitz and Sequoia Capital. Moreover, the company also graduated from the accelerator program Y Combinator.
Airbnb is an online community marketplace for people to list, discover, and book accommodations around the world. The company was founded on August of 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk.
So far the company has raised close to $2B from some of the most prominent investors out there. Some of these investors include Andressen Horowitz, China Broadband Capital, FirstMark Capital, Founders Fund, Greylock, GGV Capital, etc.
Linkedin was founded by Reid Hoffman back in 2003. The company went public on May 2011 after raising well over $100M from investors such as Bain Capital, Bessemer, Goldman Sachs, Greylock, or Sequoia just to name a few.
Mattermark was founded on June 2013 by Danielle Morrill, Kevin Morrill, and Andy Sparks. In essence, Mattermark is a data platform for venture capital companies to quantify signals of growing and potentially lucrative start-ups.
The company has raised over $17M from investors such as Foundry Group, Andreessen Horowitz, and Felicia Ventures.
TouristEye is a mobile application that enables users to collect destinations and activities to plan their trips and weekend getaways.
Founded in 2010 by Javier Fernandez and Ariel Camus, it has managed to raise close to $500K from investors such as 500 Startups or Plug and Play.
The company was cofounded by Jack Dorsey back in 2009. At the time of this presentation Square had raised $10M and it would close later on a Series B round of financing lead by Sequoia Capital of $27M in January 2011.
Without a doubt, Square is one of the biggest success stories in financial technology with a recent IPO in 2015. Currently it has a market cap of almost $3B.
Mint was founded by Aaron Patzer in 2006. The company aggregates all your financial life in one, easy-to-understand place. Mint also gives you free advice on how to save money.
Before being acquired by Intuit on September 2009, Mint managed to raise significant funding from top tier investors such as Benchmark, First Round, Founders Fund, or DAG Ventures.
Kibin is modernizing the campus writing center by providing digital tools and services to help students write better essays and become better writers.
The company was founded in March 2011 by Travis Biziorek and Jim Nguyen. As of today, the company has raised over $500K in 2 rounds of financing from outside investors.