The Founders Guide To Raising Capital

Are you running a startup? Do you think you might need to raise financing from outside investors at some point? If so, this book was written for you!

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The Art of Startup Fundraising is an easy read with a lot of good advice on how to raise capital. One of the biggest hurdles of early stage companies is fundraising. Entrepreneurs are not experts in this arena which makes this book a worthwhile read.

- TONY HSIEH, author of Delivering Happiness and CEO of Zappos

The Art of Startup Fundraising is a must read for anyone who even considers starting a business. Fundraising is hard. This book gives you the roadmap to get where you are going. Alejandro Cremades speaks with wisdom and from experience.

- TIM DRAPER, Founder of Draper Associates, DFJ, and Draper University

The Art of Startup Fundraising should be a mandatory reading for entrepreneurs that are looking to raise capital. This book will enable Alejandro to help many more early stage companies answer the tough questions when fundraising

- MARCO LANDI, Former Chief Operating Officer at Apple and Chairman at Atlantis Ventures

Raising capital is often the most daunting and least understood aspects of starting a new business and there are few people more experienced than Alejandro Cremades to act as a guide. The Art of Startup Fundraising unlocks key secrets of fundraising for newly minted entrepreneurs.

- JEFF STIBEL, Chairman of BrainGate, Inc. and Vice Chairman of Dun & Bradstreet, Inc.; New York Times bestselling author of Breakpoint and Wired for Thought.

This book provides a clear, concise tour of the fundraising game. With his crowdfunding and entrepreneurial expertise in full display, Cremades does a terrific job making a complicated process simple and accessible.

- JEFF BUSSGANG, General Partner at Flybridge Capital Partners and Senior Lecturer at Harvard Business School

Entrepreneurs need to be amazing at recruiting, selling and fundraising. The Art of Startup Fundraising provides the essential toolkit for mastering a core skill for any entrepreneur.

- GIL PENCHINA, serial entrepreneur and prolific angel investor

The Art of Startup Fundraising is a practical and comprehensive resource for entrepreneurs to use again and again. It captures what startups need to do to be successful in the rapidly evolving financing world, while also providing tips on the fundamentals of building businesses that don’t change over time.

- MARIANNE HUDSON, Executive Director at Angel Capital Association

Raising money is hard. But start-up founders all over the world can make it exponentially easier by educating themselves on the process of raising equity capital before they dive into it. The practical, hands-on advice from Alejandro Cremades in this book provides a solid foundation in that self-education process.

- ALLEN TAYLOR, Managing Director at Endeavor

What You'll Learn

In order to close a round of funding many things need to be aligned and your strategy needs to be completely buttoned up.

Cut the Learning Curve
Skip the rookie mistakes and late nights researching. This book contains everything you need to know from putting the story together to getting money in the bank.
Insights on Strategy
With this book you will become a star strategist. Raising money is all about becoming a great storyteller and for that there needs to be a compelling story trajectory told.
Learn How it Works
To play the fundraising game and succeed, you need to know the rules. With this book you will get a good understanding of the industry as well as how to build momentum with key players.

Overview

With a foreword by Shark Tank‘s Barbara Corcoran, and published by John Wiley & Sons, The Art of Startup Fundraising takes a fresh look at raising money for startups. Raising capital is an art. Every single ingredient needs to be perfectly balanced in the process in order to secure capital successfully. 

Fundraising takes work. It takes effort, time, and an investment in thinking and taking the small actions that can create big results. Aside from the right mindset and expectations, successful fundraising takes making connections, marketing, and proving yourself and the product. It takes strategically rolling out and executing a plan. Often, that requires help.

For that reason I wrote this book which aims to be the guide that will help you get there in a process that, many times, can be a rollercoaster ride, full of emotions.

About The Author

Alejandro‘s platform helps startups raise millions of dollars every month and with his platform over 170K introductions between founders have been made to build startups within the last two years.

Alejandro Cremades

Alejandro Cremades leads the vision and execution for Onevest as its Co-Founder and Executive Chairman. The Onevest ecosystem supports founders and investors in building successful ventures. Onevest provides technology products to connect founders, investors, advisors and influencers in the entrepreneurship community seamlessly and easily.

Onevest is currently operating 1000 Angels, which is the world's largest digital-first, invitation-only investor network that allows members to build a venture portfolio free of management fees, carried interest, or large capital commitments. In addition, Onevest is operating CoFoundersLab, which is the leading matchmaking service for founders connecting them with other cofounders, advisors, and interns.

Prior to Onevest, Alejandro was an attorney at King & Spalding where he was involved in one of the largest investment arbitration cases in history with $113 billion at stake (Chevron vs. Ecuador).

Alejandro guest lectures at NYU Stern School of Business and The Wharton Business School. Alejandro has been included in the Top 30 Under 30 lists of Vanity Fair, Entrepreneur Magazine, and GQ Magazine.

Alejandro has also been involved with the JOBS Act since inception. He was invited to the White House and the US House of Representatives to provide his stands on the new regulatory changes.

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What You'll Learn

for only $25

Raising capital for your venture

Setting yourself up for success

Crafting the pitch

The due diligence package

Sources of capital

Understanding the VC game

Investment rounds explained

Investment amounts and prospects

What to look for in an investor

Term sheets and terms

Avoiding common mistakes

Understanding the JOBS Act

Tools for fundraising

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