Google just launched on Google Slides a killer template that startups can use to put together their story in order to fundraise. To give birth to these slides, Google worked with fellow Alphabet sibling GV, formerly Google Ventures, to create a template slide deck that is “based on proven presentation tactics.”

To provide some background on the subject, a pitch deck is usually a 10-20 slide presentation designed to give a short summary of your company, your business plan and your startup vision. As a I discuss during the Fundraising Certification, which is a 3 week comprehensive course on fundraising for entrepreneurs, a Pitch decks also serves very different purposes, from trying to get a meeting with a new investor, to presenting in front of a stage, and each one of them should follow a different structure.

Google‘s pitch deck template contains a total of 11 slides under the name of a company called Acme. In the event you are interested in gaining access to this template you can do so by clicking here. While I find the pitch deck from Google a great one I find 11 slides might be not enough.

As DocSend published on a study taken out of reviewing 200 pitch decks from venture backed startups, on average it will take over 15 slides to convince an investor to invest in your company. You can read more about this study here. However, if you want to gain access for free to a more robust pitch deck template I would recommend you downloading my own template which has all the bells and whistles.

Furthermore, I do touch on the subject of pitch decks extensively throughout chapter 4 of my book The Art of Startup Fundraising. As described in the book, a killer pitch deck should include the following slides:

  1. Problem
  2. Solution
  3. Market Size
  4. Product
  5. Traction
  6. Team
  7. Competition
  8. Financials
  9. Amount being raised

This structure is a common theme that you will be able to find on some of the most successful startup pitch decks that I cover on my post 38 Startup Pitch Decks From Companies That Changed The World. You can always include other slides like the cover, the press slide, or the thank you slide but the sections above are without a doubt an absolute must that investors would like to review carefully. I explain how to structure every single slide on my post 14 Slides You Need To Raise Capital.

From seeing hundreds of startup pitch decks per month and investor behavior at 1000 Angels (company I cofounded), which is a private investor network connecting highly vetted startups with investors, the slide where investors spend the most amount of time is the one concerning financials. Make sure you have either your CFO or a numbers guy nailing this slide. Essentially you want to have a 30,000 foot view of your financial projections in 3 to 5 years. No need to give every single detail as this should be a quick summary so that investors see the potential of your company.

Below is a good example on how you would like to conduct an investor presentation. You always want to finish up your presentation on a very high note before you lead the meeting into the questions. The presentation should be progressing over time so that you keep the people listening and engaged at all times.

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Nowadays investors could‘t care less about business plans. The most active investors would like to see an 18 to 24 month execution plan but that is something in addition to the pitch deck which would be the first thing they would like to review before considering an investment.

In order to have a very successful pitch when you are showing the slides I would encourage you to take into account the following tips:

  • Keep it simple and short
  • Tell a story
  • Don‘t put down competition
  • Don‘t overstate the market oppotunity
  • Send the deck as PDF or via Google Docs or Dropbox

During your investor meetings you will be receiving the same questions and concerns every single time. Write them down and take them back to your team for discussion. This is your chance to tweak your story and your pitch so that you are more prepared for your next investor meetings.

My recommendation here would be to go first to the tier 3 type investors at the beginning and then once you have confidence and experience to tackle the tier 1 investors that you really want to invest in your company.