“One of the things that's important is data, and not to be biased based on your own experience, your own opinion. I think your own experience might create the passion. You might see a pain point that you've suffered. Then, following real data and real analysis might help you assess the size of the market, the size of the problem, and how other people perceive it even though they have been from within the industry or from outside of the industry. It allows you to think outside of the box.”