“some of the friction points, where you can double down what's working, what's not working, right? So over time you have different challenges where you need to let go, but at the beginning you need to be, you know, relentless and myopic in owning the full customer experience and trying to get those questions early on. We knew we could get manufacturing relationships if the business was there. We knew we could scale customer support if the business was there. So those were not the most important questions to answer.”