“Yeah, so they were a little more step function than that. So you know we would grow the business and for the first couple years we grew without marketing. We just I think it was really right timing like we were very fortuitous and lucky in some ways in the timing at which we launched the business and so. You know one of our insiders led a series a and then we got another group called stripes in New York to lead a series b and then we got another group called Tcp in New York to lead a series c and so it was just like these subsequent rounds of investment and that really we're tracking with the growth of the company.”