“It's such a hard work to do hardware. It's magical because you actually see people using a product that you came up with. However, the cycle is long. Then you are tooling, and fulfillment, and shipping, and just when you're hitting your stride, then you realize there's the crazy stuff that Apple is launching the new iPhone, and they bought all of the distribution and all of the shipping containers out of China or whatever, and now you're stuck with a crazy amount of inventory that we need to send to Target, but you can't send because it costs you. There are all of these things because it's a physical product which I am not wishing anybody.”