“And this is a mistake I think many companies make is that we we build something new and we see this opportunity and we see all of these opportunities presented to us of of different routes we could take, different and routes to commercialization and different opportunities. And we're we're ten we're tempted to try and grab them all. and And if you try and do too much, ultimately you do things at a poor quality and and you will fail. And I think we were guilty of that in the early stages of the business.”