“who So there was definitely like sprints where I'd work on it a lot and times where I wouldn't work on it at all for two or three weeks. But it was really where the passion and the fire for the idea turned on. And I'm so glad I had such a long business planning period where, yeah, there are so many businesses that just kind of launch without much thought. And, you know, I feel for those founders. Then they're like up in the air and trying to build it as it goes. I i had a really long business planning cycle of two years.”