“I knew we were onto something from the very early days. We launched our first city, I think, in April. Within three months, we launched the next four markets, and they were all in Florida. We had thousands of people signing up for the service, and we couldn’t keep up with demand, so I knew immediately that we were onto something. Once we started hitting milestones, like our first million orders, we started to land partnerships with large retailers. That’s when it became clear that “This is really going to be an enduring company.””