“And so at that time Kim Kardashian was just starting her career. She was a silas at the time and she was in season 1 of keeping up with the kardashians and my wife fell in love with her just like she's she's great. She's the future and this is super early and and so we decided okay, let's go talk to Kim. We had met her through Bob so Bob Shapiro used to work with Kim's dad Robert Kardashian they had some cases together and and so that's how we met Kim um, and Kim loved the idea for shedazzle she's just she loved it and so we we decided let's go do this and we launched it and it was.”