“Oh! The challenges were staggering. Number one, no money. We were living on our savings. We were working out of his apartment. What we did manage to do was we got a lot of first-year law students at UCLA that first summer to work for us for free. They didn't know that the stock market collapsed, so we promised them stock options. They worked for them because they didn't have any other jobs anyway. So, we had five interns, essentially doing work for us. We went and decided to build the site and code it ourselves. We pretty much did everything from scratch.”