“Well, um first of all is to accept the word no. That was very hard for me at the beginning and to understand that people don't necessarily see what I see. And um people are looking more to to have a return faster than doing the right thing to the world. Anyway, it's still right. You know, 1% the right to do that. But was it was hard for me. it was um I learned, today I can say, I think I can say better, who's the person who's going to invest in such companies or who's not. um i can I can sense and the eagerness or the level of interest in in products like ours or or similar to ours.”