“I think we balanced the business stuff pretty evenly because we both went to Babson. I definitely built the original software, and he did the original design and marketing. Over the years, that shifted a little bit because more of the marketing actually became metrics-driven than not, but the piece that got pulled in there was at least 10% of spend was always spent on brand and experiments. That, to me, was very valuable. I would not have probably done that on my own; but today, I see the value of that, and I would never do it without that.”