“We had an angel round early on, and then we did a round with a private equity firm toward the end of 2007, but that was primarily to provide a little bit of liquidity to the founding team. Then 2008 happened, the market crashed, and had we tried to have the same kind of liquidity event even six months later, it would have been a very, very different dynamic. Call us lucky or smart or blessed or a combination of all three, bringing on those partners at the end of 2007 really helped us. I'm sure that we could grow the business, but also not be in a spot where all of our assets were tied up in the business two years in.”