“In 2001, 2002, I started it. I sold it in '04, '05. The reason is because the market got hot. A company called Ryde just went public. It was becoming very fragmented, meaning everyone was building brands literally out of their garage, or they were doing OEM manufacturing at all of these massive billion-dollar facilities in Europe like Switzerland and Austria. I knew that we would get blown over if we didn't raise money. Blah, blah, blah. It was something that was more of a project for me to see if I could make this work. I knew in my heart of hearts that I wanted to go and build technology. So, I sold out.”