“Tried to do that but like the sales cycle wasn't very good so we basically iterating all over again with the different kind of product ideas around the same customer persona a person who wants to learn english but doesn't have like a good ways to do that in their location and. Um, the third or even fourth it's raised to be found out. Oh okay, but these people can learn english online and the technology in 2012 finally enabled to do that so basic in 2012, you could have a pretty good stable video connection.”