“That's a good question. When we invented it a few years earlier, there were three of us. There was myself, my co-founder Johan and my co-founder Peter. There were the three of us that invented the model and all that good stuff. When we decided to spin it out and start a separate company around it, it was just the two of us, myself and Johan, so there were two co-founders. We ran it alone for a couple of years when we were fundraising. Then when we landed the first seed funding in 2009, we started hiring full-time people.”