“And then you had to go get a credit card account. You had to go in an ACH account. And you really were just be able do transactions. There was no... you know, management of your customers. There was no kind of integrated kind of workflows um for that type of marketplace. So that's what we started PaySimple for, really multi-vertical, horizontal platform that was, you know, focused on helping that service-based business collect their money more effectively.”