“We got up to about 60 plus million of revenue, very profitable, growing well. But what I saw on the market was an opportunity to consolidate some verticals because the market had become much more verticalized and even micro verticalized. So for example, um if we had a thousand field service contractors, think of them like a plumber, electrician, htra guy And I wanted to get 5,000, 10,000 or today at Evercommerce, we have over 300,000. We just didn't have the workflows.”