“Really like your product that's for us a symbol of of we've arrived we have it in Tel Aviv in Tel Aviv you walk in the street of Tel Aviv with a t-shirt of redefine meat. You will have somebody come into you and say redefine meat. You really made them impact on my life. But we need to do it in New York and in Sao Paulo and in Tokyo and in basically everywhere around the world. So it would take a long time.”