“we ah We had people that would deliver our software, that we would use the software on their behalf, and then we would help them invent new sustainable high-performance materials and chemicals. They'd own the IP, we'd own the software, but we still had to do a lot of the digital work. And for the next five years, that was our growing business. We were essentially essentially a consultancy, which is not what any of us wanted to be, especially our investors, but it's what which's what the market needed at the time.”