“I had to get some amount of usage. One was I had to get the round closed, and I couldn't. So, that really kicked this off. Then I had to get some level of usage with a couple of partners that I was trying to get to buy in on the product. If I couldn't get these partners to close and tell me they were going to use the product, then I felt I was just spinning wheels now. Just building product for the sake of building product.”