“Well, i'd I had actually been in a bank for a little while, ah and it was ah one of my worst decisions I've ever made, not having done my diligence on what the culture would be like there, but it was ah an opportunity to you know do some data-driven marketing versus mass. at like like ah Package Goods Company, long story short, a group of us decided we'd start our own business and spend some time on the weekends. This is like 1998, by the way, so e-commerce is beginning to explode. It's looking like if you don't jump into the new economy, you're going to be a dinosaur.”