“Business school was very useful because they have a structure with an incubator in the school. They help the entrepreneur learn this project. It helps to believe in your story. When I was young, I was educated to be the first one of what I am doing. But when you learn, you don't know what will be the impact of what you are doing. It helps me to gain trust and structure in the project and to put a lot of energy in it. It helps me also to hire some of the first people in the company that are here today in the ContentSquare team.”