“it was It was great. We went through high growth. We went through restructuring. We went through working closely with partners. So when you do social games, many times you're... you're working in platforms that are not owned by you, but so you're not the owner of the users themselves. So we were you know big partners of Facebook in the region. were huge partners of Google in the region and and in other regions. We're working with avid advertisers as well to do brand positioning. So it was not just a B2C business, but it was a lot of business development.”