“You know, we decided to apply to Y Combinator almost two weeks after we decided on the idea. So, it turned out to be a really good forcing function for us to really hone in on exactly what the customer pain points were we were trying to solve. The timing was really fortuitous in a way and ended up using the Y Combinator application to develop the initial hypothesis that ultimately led to Faire. Then really started testing it. We actually started working fulltime on the idea, me, Marcella and Danielle (Jack had left at that point) the day that Y Combinator started.”