“Yeah, and what it means in Latin America is jackass, so once again, the consequence of my naming conventions. I was talking to some Latin American investors, and the conversation was going very well, but they wanted to ask me something. I could tell there was something that was bothering them. They said, "We like you. We like what you're doing. We just want to understand why you called your company, jackass." I said, "I didn't realize that I had. I thought I called it a fish indigenous to the West Coast of California, that does have a big head, hence its name. Again, another lesson in trying to pick the right name.”
