“It was essentially a subscription model where small businesses would subscribe to our advertising packages, and we would keep a portion of the revenue, and we would help them build a website, create content, acquire customers. All the next ten-year period, Yodle scaled to 1,400 employees across four offices in the U.S., and we had almost 300 people here in New York. We ultimately did over 200 million in revenue, and we were acquired by Web.com in 2016 about four-and-a-half years ago for 342 million dollars.”