“And over the years, you know humanity has invented you know techniques for doing that, predictive technologies that help you understand what your customers or what the market might want, or prescriptive technology to help you manage logistics. you know This is the stuff that was invented around World War II to help deploy armies and the logistics of armies because the you know armies win and lose by because they have ah ammunition and food and you know manpower. And so all of these things are technologies have been developed over the years that we deploy.”