“And another way to say that is if you're going and drilling into mother earth right? Go miles deep not six inches deep and then finally it's not just going to be about technology. You have to innovate across the value chain. So sometimes just not think about the tech and the product also think about how you want to deliver it. What's your business model. What's your go-to market and build it into the product and this becomes the blueprint the architecture on which you go build your company. So those would be the things once they are sure those would be the 5 things I would tell them to go do.”