“Yeah, I think you need to do it in different rounds. I don't think you to ensure that the equity is retained. The only way, in my opinion, you do it is a seed round, friends and family, a seed, then in a series A, B, C, because you're trying to drive valuation and it's very tough with a concept to raise a heck of a lot of money. There's so many great concepts out there and I see them come across.”