“And we like, wait, We don't see banner ads on these buses. We have a whole bus network that we can leverage, which sells goes to all the interior parts of the country. So 19-year-old kids, we decided to go talk to his dad, actually get a car printer, put up some banners on side of tree buses, took some pictures, went back to, got meetings with some of the biggest, largest ah consumer product companies and pitched them the idea of advertising on these buses, and they were sold.”