“ah Because at that time, people just, like I said before, people did not care that much about e-commerce. The person that was managing Amazon for a you know top 100 CPG company was just some junior person in a basement somewhere that rolled into the sales organization and nobody really paid attention to what they were doing. And they didn't really have budget to spend on software. So what changed for us? And you know I think if we had founded the company a year earlier, we would have either failed and just shuttered the thing or we would have had to pivot and try something different.”