“Around 2014, that's when Illinois decided that they were going to allow for medical cannabis licensure. It was a very unique program. It was the first time in any of the states that they had this merit-based application process where they were going to have an in-depth application process to allow for 21 cultivation licenses and 60 dispensaries. At that point, I was like, "This is my opportunity." So I decided to put all my efforts toward going for these licenses.”