“Founded in the us one of the biggest challenges but changing the culture is a gradual process I did everything from ah holding ah you know defining the strategy holding all hands doing 1 on one with small teams to to get them to change. More of a Silicon Valley type behavior I had my team from there. Some key people come here to Silicon Valley I actually had them visit a number of people a number of companies I remember taking them to Google taking them to Twitter saying hey look at the environment look at how people operate here. So it's a gradual process. But it's something that you have to drive kind of culturally.”