“Our first challenge was when the dotcom crash came up. It was the appetite for companies to spend on enterprise software, which took a nosedive in 2001, 2002 was the first challenge. And in general, when you're bootstrapped, you're going to be very stingy with your marketing budgets and your sales budgets. We didn't have any salespeople on board, so we were engineers doing all of the selling ourselves. So those are the challenges. We don't have venture funding or angel funding to go launch ourselves in a big fashion to let the world know that we're out there.”