“With those in mind, we were looking at the insurance industry. The reason home insurance stood out is, one, it's a very big market. It's 100 billion dollars and rising. The other thing about it is that it's 94% sold through agents. So as entrepreneurs, when you see something that has a big manual process, you think, "Wow. I could probably automate that." The other interesting thing that I think shocked us from the very beginning and got us interested is that agents make up about 15-20% of the cost structure. It's not even like a [0:22:33] thing. They get that year-on-year.”