“Yeah, so we are, you'd recognize this as a roll up. I think we're very different. We can talk about some of that. But, you know, our, we are, we are buying up and partnering with local brands, great local brands, and and helping them ah building around those local brands. We've done, well, I think when we first started this, we said we had done 12 acquisitions. We have done 15 today because we closed another few in the last few weeks. um So we're buying and building um these local businesses, and that's most of what the capital is being used towards.”