“Every market is different, but for us, the good news was CRM software was, at the time, straightforward where you'd pay a per-user license fee per month. On the lower end, the basic CRMs were charging
00 for user per month. It got up to
50 to $300 per user per month, and the market was growing at 12% a year. You were having all of these people moving productivity applications into the Cloud, and CRM was one of the largest and fastest-growing categories thanks to the Salesforce pioneering it.”