“and and health. um But it's there's a whole different wave taking taking hold today. you see um you know You see now some of the hottest beverages, some of the hottest sodas are probiotic sodas now. um We see the non-alcoholic, alcohol industry you know has taken off. And so today we're we're seeing consumers um playing a whole different kind of ah you know, playing in a whole different way with their wallet and and and the wallet share we see going towards these healthy products that are truly enjoyable is, um it feels limitless.”