“That means we do everything in a value chain from cultivating marijuana to turning it into product in a manufacturing process to actually retailing it to consumers. In addition to that, we have our own in-house real estate team, legal teams. We do all of our marketing in-house. We actually go and get market access on our own, so we apply for licenses, and win them, and that's how we get into certain states. For us, vertically integrated is a significant process. It also puts together parts of a business that you don't see elsewhere. You don't see other businesses that retail, that farm, and that manufacture. It just doesn't exist elsewhere.”