“This might be a bit of an unexpected answer, but we've been profitable pretty much of our whole existence, so we really didn't need capital from investors. But the problem with building a company in Silicon Valley is once you start needing to hire product engineering and design people, they really come in looking for social validation. They ask, "Who invested in you?" That social proof is really important in terms of getting people to accept your job. It's much easier to hire people out of a consulting or finance industry when you can show them your income statement, and they understand what's going on. So, it was mainly to hire engineers.”