“ah you know whether or not you believe in patent law, the point was you you know you you do see that people pour lot of time into innovation. And so I was like, well, hey, maybe i you know technology, I had done some computer science, you know maybe this is sort of the the thing that I should go and spend some time on. And so I think the first real business that i that I started to look at was in the early early twenty ten s was sort of this idea of recognizing brands within images.”