“But the best, best cold emails that I've sent as well revolve around me trying to add value to someone else. I'm a big believer in just paying it forward and consistently helping people out even if it doesn't mean any immediate value. Somewhere along the line, that relationship will turn into something. It doesn't necessarily have to be something you need to get out immediately. I coach a lot of our employees and some of my mentees to think about which is, always try and be consistently adding value to people around you.”