“And we launched in November ah 2007 as a plugin. It was a wordpress plugin and the goal was to have 200 websites install this little javascript plugin in the first two months so by the end of the year and with the very first blog post. We did. Had a thousand websites install it within the first week and I said oh okay, we just that was like lightning in a bottle and it never slowed down ever and that's I learned an important lesson in some of that journey which is the importance of distribution.”