“This was a very simplistic, not even a marketplace. It was more like a classified business. Dealers could pay a few ten-some—I think the biggest package was 129 euro and put as many watches as they wanted on the platform; nothing else. It was a very simple model, but people loved it. People already had a huge trust in the platform even though there was not a lot of support, neither on the sell-side nor on the buy side, and this is something that we then continuously built over the last 11 years.”