“It’s a 100% annual subscription. The subscription includes three things: 1) access to the software so that you can build your studies. 2) Launch it; launch them to the target audience—finding the target audience. 3) You can capture all this data and insights by yourself or run the analysis yourself, or you can hire us to help you with the analysis. All of that is part of a yearly subscription. We work mostly with mid-to-large enterprises, and we dropped the consulting model completely.”