“I don’t know how generalizable our experiences are because we were best friends before we did this. Our partnership has been absolutely essential to our success because we compete against—we’re little guys competing against Coke, Pepsi, Dr. Pepper, and we compete against some of the biggest, most powerful companies in the world, and it is not easy despite having a vastly better product. So just knowing that you’ve got someone there who you absolutely trust through everything, to me, has been essential. I couldn’t have done it on my own. There’s no way.”