“It wasn’t, and 1) when I was starting, I was just horrible at it because I had never done it before, even with great coaches and mentors. 2) One of the things that hurt us most, in the beginning, was maybe having some product/market fit but not having the product [11:03] fit. We were working on a single-use plastic pollution in 2008 and 2009. This wasn’t really a thing. I’d go to customers, and they’d be like, “Well, Styrofoam, you can recycle.” I’d be like, “No, you really can’t.” I had to do all this education, and the same was true with the investor class. Now, I’m finding the opposite.”